The Ultimate Six
When Canada Post honored Canada's six greatest hockey players they tasked us to create a campaign that would showcase each players stamp while highlighting the historic importance of the collection.
We used this opportunity to take the stamps out of the arena and into a social media museum by creating the #UltimateSix. A campaign rooted in social media & that asked fans who were their #UltimateSix hockey players.
This led to many different digital and print executions, Social quiz's and significant audience & influencer participation.
My Role : Concept • Art Direction • Design

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Facebook Carousels

Microsite

Canada Post Truck Wrap

Beau vélo pour un facteur ! #onlyincanada #postecanada #nhl100 #canada150 #canadatrip2017 #ultimatesix

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Influencer & Audience Participation