Building an athletic brand
from the ground up.
Pace & Mind is a premium and advanced coaching service for distance runners, based in Toronto. The programs are lead by two elite Canadian distance runners: Head Coach and Co-founder Rejean Chiasson, Canadian Marathon Champion and Kate Van Buskirk, Commonwealth Games Bronze Medalist.
As a Co-founder my goal for pace and mind was to create a timeless athletic brand. At home in the modern digital space, but without the dated tacky look of the neon post 80’s Nike / Adidas & Reebok. I wanted a runner to look like an athlete again. Not a dance show contestant.
The Pace & Mind brand references the bold stripes & colour patterns of the Jesse Owens era of track.
Look to the past, to decide the future.
Richard has a unique ability to create authentic brands that strike a cord with the customer. Pace & Mind very quickly became a timeless brand with a loyal band of customers across the nation because it truly represented the dreams, hard-work and mental skills of runners.
Nathan Monk
Senior Growth Marketer @ MaRS Discovery District
