Taking LG’s Raptors Sponsorship
From The A.C.C. To Social Media!
My Role : Concept • Art Direction • Photography • Video • Design • Video Editing
NOT SO FAST… CONTENT IS LOADING BELOW
Delivering Maximum Effect By
Contextually Timing Our Content.
Raptors Home OpenerBecause they’re coming. #WeTheNorth #HomeOpener
Posted by LG Canada on Wednesday, October 26, 2016
Playoff G5 Wallpapers Become
LG’s Highest Performing Tweet!
Round 2 🏀🏀 LET’S GO! Get into game shape with these free wallpapers. #WeTheNorth #RTZ pic.twitter.com/WIPDHP6XsV
— LG Canada (@LGCanada) May 3, 2016
We’re Fans, Too! Building Audience
Trust By Engaging Raptors Fans!

There's people you work with who are good at what they do, and then there's people who add value that are rare gems - that's Richard. Working on LG Canada's social media together, Richard demonstrated innovation and creativity. He isn't afraid to think outside the box and there's nothing that he can't do. But what I love most about Richard is not only his creative mind, it's the fact he also understands strategy, and together, the possibilities are endless.
Colleen Carlson
Content Strategist