Demonstrating Know-How Authority
While Building Audience Trust.

By creating a series of familiar content executions, we are able to educate and inform our audience while simultaneously condition them for response. This familiarity leads first to a perception of authenticity and eventually to trust. Which can solidify us as the viewers default home improvement solution. Over time, we become a “trusted friend”. Not just another advertiser.


My Role : Concept • Art Direction • Design • Video • Video Editing

Clean & Simple Videos To Take Know-How to Instagram.

Give your vintage furniture a facelift with these great 2017 @BEHRPaint colour trends.

A post shared by The Home Depot Canada (@homedepotcanada) on

Happy #FirstDayOfSummer!

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Happy #FirstDayOfFall! 🍁🍂🍃

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Creating Familiarity & Trust By Executing In Visual Series

The August long weekend is almost here. How are you spending it? Click ❤️ for relaxing, or 😯 for DIY.

Posted by The Home Depot on Thursday, August 3, 2017

Grilling with wood chip smoke adds big flavour to food. Which do you prefer? Hit ❤ for the bold, spicy flavour of mesquite or 😮 for the bacon-like taste of hickory.

Posted by The Home Depot on Tuesday, June 27, 2017

Tomorrow’s Groundhog Day! What’s your 6-week weather prediction?

Posted by The Home Depot on Wednesday, February 1, 2017

Which contemporary style would you choose for your bathroom makeover?

Posted by The Home Depot on Friday, October 6, 2017

Regular Contests That Create User Engagement.

Share your springtime project for a chance to win a $100 gift card from The Home Depot! To enter, comment below with a…

Posted by The Home Depot on Saturday, May 6, 2017

Congratulations to our #MyDIY Light Fixture Challenge winner, Bradley Poirier, who will be taking home a $100 gift card!

Thanks to everyone who participated.

Posted by The Home Depot on Tuesday, May 9, 2017

Inspirational Videos To Inspire & Entertain.


Add a stylish and modern touch to any home with this simple to follow DIY. For detailed instructions click here:

Posted by The Home Depot on Wednesday, September 27, 2017


Concrete, wooden dowels, water and a bucket are all you need to make this modern DIY Concrete Plant Stand.

Posted by The Home Depot on Friday, May 26, 2017

Testimonial by Chris Whyte
Rich has been integral in helping to execute The Home Depot’s social media strategy. With an innate gift for ideation and bringing to life captivating and thumbstopping, content, there is no better person to work alongside if you want to pair creative execution with business objectives.
Chris Whyte
Content Strategist