Demonstrating Know-How Authority
While Building Audience Trust.
By creating a series of familiar content executions, we are able to educate and inform our audience while simultaneously condition them for response. This familiarity leads first to a perception of authenticity and eventually to trust. Which can solidify us as the viewers default home improvement solution. Over time, we become a “trusted friend”. Not just another advertiser.
JUST A SEC!!! – CONTENT IS LOADING BELOW
My Role : Concept • Art Direction • Design • Video • Video Editing
Clean & Simple Videos To Take Know-How to Instagram.
Creating Familiarity & Trust By Executing In Visual Series
Regular Contests That Create User Engagement.
Inspirational Videos To Inspire & Entertain.