Posted the same day of the U.S. Presidential Election. This post put a friendly Red vs Orange spin on an otherwise sore political subject. Thanks to the contextual timing and concept of the post, this became DQ’s highest performing social post ever.
My Role : Concept • Art Direction • Design
Richard was an immense asset on the Dairy Queen team. Using his strategic and creative thinking, he helped elevate the brand from generic product messaging to clever, culturally relevant content that led to exceptionally high engagement.
Social Media Analyst