DQ Fans, the #DQVOTE2016 is in your hands. Hit 👍 to vote for the STRAWBERRY PARTY or ❤️ if you’re TEAM CARAMEL.

Posted by Dairy Queen on Tuesday, November 8, 2016

Posted the same day of the U.S. Presidential Election. This post put a friendly Red vs Orange spin on an otherwise sore political subject. Thanks to the contextual timing and concept of the post, this became DQ’s highest performing social post ever.
My Role : Concept • Art Direction • Design
Testimonial by Camille Beaulieu
Richard was an immense asset on the Dairy Queen team. Using his strategic and creative thinking, he helped elevate the brand from generic product messaging to clever, culturally relevant content that led to exceptionally high engagement.
Camille Beaulieu
Social Media Analyst
Dairy Queen Canada